Throughout this blog I’m going to refer to the publisher. Often this will be a publisher in a traditional sense – someone like EA, THQ or Activision who is funding the development of a game with either an internal or external dev team. It’s worth bearing in mind though that considering how successful a lot of devs are these days at self-publishing titles, the publisher can just as easily refer to developer themselves.
In many ways it doesn’t matter. Wherever these people exist, the basic functions of a publisher need to be done by someone and it’s these functions that I’m generally referring to.